Senior CRM Manager (f/m/x) (fixed-term)

TemporaryFull timeHamburg / RemoteGrowth

We have big plans for Tomorrow. Our vision: Establish sustainable finance at the heart of society. That's a hell of a lot of work - so let's get started.

As a member of the CRM team, you will help us to bring the activation and loyalty of our customers to a new level. With your CRM campaigns, you will accompany our customers in every phase of their customer journey, creating a special product experience.

Your responsibilities will include:

CRM ownership & strategy: You take ownership of defined CRM focus areas – from prioritization and stakeholder alignment to executing targeted, data-driven communication strategies.
Cross-functional collaboration: As a CRM expert, you work in an interdisciplinary team on company-wide initiatives and feature launches, developing and implementing strategic communication concepts for key customer journeys.
Project ownership & development: You independently drive CRM projects based on data insights, customer needs, or business opportunities, and shape the strategic evolution of the CRM domain end-to-end.
Automation & journey building: You design and implement scalable, automated customer journeys and multichannel communication flows (email, push, in-app) with complex trigger logic.
Experimentation & optimization: You formulate hypotheses, run A/B tests, and continuously improve campaigns while documenting insights and key metrics.
Quality & tooling: You ensure quality assurance, testing, and issue management in Braze, and coordinate technical improvements with engineering teams and external partners.
Operational excellence: You act as a point of contact for support and ad hoc communication, as well as email reputation management.

What we’re looking for

Relevant experience & background: You have completed a degree or vocational training and bring several years of experience in a similar role.
Strategic mindset: You think strategically and are eager to dive into complex product topics, developing CRM as a key business lever.
CRM platform expertise: You have strong hands-on experience with customer engagement platforms such as Braze or MoEngage including tracking, trigger logic, and automated journeys.
Cross-functional collaboration: You have experience working with cross-functional teams and managing stakeholders, and enjoy coordinating interdisciplinary projects.
Data & experimentation skills: You are experienced in data analysis, A/B testing, and translating insights into actionable outcomes for different audiences.
Subscription & retention knowledge (plus): Ideally, you have worked with subscription models and retention/engagement strategies, preferably in a mobile (app) environment.
AI curiosity & learning mindset: You bring a strong willingness to learn, experience with generative AI, and a keen interest in unlocking its potential.
Communication skills: You communicate confidently in both German and English.
Mission alignment: You believe in our vision and are excited to bring it to life together with us.

What we offer

It will be fun too, we promise! Together with more than 60 like-minded colleagues, you will work every day to win people over to sustainable finance. Our culture is based on our values, our active new work philosophy and on clear, ambitious goals. But the best way to get to know us is to come and meet us and experience Tomorrow for yourself.

This is a temporary position to cover parental leave, ending on September 30, 2027; we are also aiming for long-term collaboration.

Salary

65.000-75.000 EUR annual gross

Transparency is Queen (and King). This is why we indicate a salary range for all jobs. Once we have got to know you better in an interview, we will be able to assess you individually and find out where you fit in our transparent salary matrix.

You want to work remotely?

We want to give all employees at Tomorrow the opportunity to organize their personal life and working hours flexibly and in keeping with their own requirements. Working from home and mobile work are therefore integral parts of our remote-friendly work culture. At the same time, we believe in the huge advantages of meeting up and working together in person. Our fantastic office in Hamburg is the perfect space for this and available to you any time. Our office is wheelchair-accessible, has ground-level access and offers flexible options for designing your workspace. We expect our future CRM Manager (f/m/x) to spend an average of 3-4 days a month working on-site in our office. We will be happy to discuss all other details with you when we meet you (virtually) in person.